How Often Do Merchants Win Chargeback Disputes?

How Often Do Merchants Win Chargeback Disputes?

Table of Contents

How Often Do Merchants Win Chargeback Disputes?

How likely is it that a chargeback will be successful? When a merchant challenges a chargeback through representation, they typically prevail in 45% of those cases. However, according to the net recovery rate, the typical merchant only succeeds in one out of every eight chargebacks made against them.

Our experience shows you can anticipate a 65% to 75% success rate if you follow the right procedures.

The Chargeback Dispute Process

Chargebacks can prove to be a stressful process for merchants. They not only cause revenue loss and inconvenience, but they also affect a merchant’s reputation and increase the likelihood of being branded as a high-risk business. However, there is a procedure that allows merchants to challenge chargebacks and recover lost revenue.

Notification Of The Chargeback

The very first step in the process of disputing a chargeback is notification. When an attempt to chargeback is made, the cardholder’s issuing bank will send a notice to the bank acquiring the card. The bank acquiring the card will inform the merchant of the chargeback. They will provide information about the dispute, such as the reason behind the chargeback, the date the transaction took place, and the value of the disputable transaction.

Merchants must respond quickly to chargeback notifications. An inability to do so can result in the chargeback being accepted automatically and the merchant losing the chance to contest the chargeback.

Gathering Evidence

After the merchant has been informed of the chargeback, they should collect evidence to back their claim. This can include evidence from transaction documents, customer communications, and other pertinent documentation. The merchant should gather as much proof as possible to show that the chargeback is not valid or unfounded.

It is important to remember that various card networks (such as Visa and Mastercard) might have different requirements regarding the proof that merchants must provide. Merchants should check the chargeback rules for their card network and guidelines to ensure they’re providing the correct quantity and type of evidence.

Responding To The Chargeback

After obtaining the evidence, the seller should respond to the chargeback. The response should contain an explanation of the reasons why the chargeback is not valid and any additional evidence. The response should be submitted within the deadline (usually within 30 days of receiving the chargeback notice).

The response must be clear and concise. It should try to convince the network that the chargeback was not warranted and that the business has done all it can to settle the customer’s issue.

Review By The Card Network

After the merchant has submitted their response, the card network will examine the evidence submitted by both the retailer and the cardholder, and the network will decide whether to accept or reject the chargeback based on the evidence provided.

If the chargeback is rescinded, the merchant will get the funds disputing them back into their accounts. If the chargeback is allowed to stand, the merchant will lose the disputed funds, but the chargeback will remain on their records.

Best Practices For Merchants

To increase the odds of winning chargeback disputes, merchants must follow these top practices:

  • Keep detailed records of transactions: Merchants should keep meticulous records of every transaction, including information about the customer, transaction details, and communications history
  • Respond quickly: Merchants must respond to chargeback notices as fast as possible to ensure they do not respond late to any deadlines.
  • Give convincing evidence: Merchants must provide the most evidence possible to prove their case, including transaction documents, communications with customers, and any other pertinent documents.
  • Examine chargeback rates: Merchants must regularly check their chargeback ratios and take steps to decrease the risk of chargebacks. This includes providing better customer service, precise product descriptions, and timely delivery of products and services.

Factors That Affect Chargeback DisputesFactors That Affect Chargeback Disputes

Chargebacks are a regular issue for merchants, and settling an appeal can be challenging. The result of a chargeback dispute is contingent on various factors, including the motive for the chargeback, the evidence provided by the cardholder and the seller, and the policies of the credit card companies (such as Visa and Mastercard).

Reason For The Chargeback

The cause of the chargeback is among the most crucial elements that could affect the outcome of an issue. Cardholders may initiate chargebacks for many reasons, such as fraud, disputes regarding the delivery or quality of services or goods, and fraudulent transactions.

Fraudulent chargebacks are among the most difficult to challenge because the cardholder claims they were not authorized to make the purchase. In these instances, merchants must present convincing evidence to prove that the transaction was legitimate and that the cardholder was indeed authorized to make the purchase.

Disputes over the quality or delivery of services or goods are more difficult to resolve when merchants prove that the customer received the items or services and that they were of the quality expected. However, merchants must be proactive when solving these kinds of disputes and offer excellent customer service to avoid chargebacks from occurring in the first place.

Evidence Provided By The Merchant

The information provided by the merchant is a crucial factor that can influence the outcome of the chargeback dispute. Merchants should attempt to gather the most evidence they can to prove their case, including transaction records, customer communications, and any other relevant documents.

The evidence must be concise, clear, and convincing. Merchants should provide a clear explanation of the reason why the chargeback is not valid and provide any additional evidence. The evidence should attempt to convince the credit card company that the chargeback was untrue and that the seller has done everything possible to settle the issue with the client.

Evidence Provided By The Cardholder

Evidence supplied by the cardholder is an important aspect of the dispute over chargebacks. Cardholders can provide evidence to prove their claim, including receipts, emails, or other documents. Merchants should carefully examine all evidence supplied by cardholders and prepare an appropriate response that addresses the evidence in depth.

It is important to remember that cardholders can offer false or erroneous proof, such as photographs of damaged items that weren’t delivered. Merchants must be aware of fraud and take action to combat it, including providing a detailed record of delivery and taking pictures of the items before they are sent.

Card Network Policies

In addition, card companies’ policies (such as Visa and Mastercard’s) can also influence the outcome of an issue with chargebacks. Each card network has its own rules and regulations regarding chargebacks, and merchants must adhere to these rules to successfully challenge chargebacks.

Merchants should check the rules and regulations regarding chargebacks of the card companies they work with to ensure they provide the correct quantity and type of evidence. The card networks might have different deadlines for responding to chargeback notices. Therefore, merchants should be aware of these deadlines and respond quickly.

The Likelihood Of Merchants Winning Chargeback Disputes

Chargebacks can be expensive and time-consuming for businesses, and settling an appeal can be challenging. The probability that merchants will win chargeback cases depends on various factors, including the reason behind the chargeback, the evidence presented, and the rules of card networks.

Fraudulent Chargebacks

Fraudulent chargebacks are among the most difficult to challenge and most likely to be rescinded by the merchant. Chargebacks are made when the cardholder claims they did not authorize the transaction. To prevail in a chargeback claim, fraudulent merchants must present convincing proof that the transaction was genuine and that the cardholder was the one who authorized the purchase.

It can be difficult to gather this evidence. Even if merchants can provide solid evidence, they may be unable to resolve the issue. The burden of proof lies on the merchant to show the transaction is legitimate, while the cardholder can refuse to accept any evidence provided. Ultimately, merchants must take measures to prevent fraudulent chargebacks from initiating in the first instance, including using fraud detection tools and offering outstanding customer service.

Quality Disputes Or The Delivery Of Goods/Services

Disputes regarding the quality or delivery of services or goods will be more likely to be settled by the seller. These chargebacks happen when the cardholder is unhappy with the services or goods received or asserts that they didn’t receive them in any way. Merchants can increase their chances of winning these cases by providing clear and convincing evidence that the products or services they provided were received in the manner promised and were of satisfactory quality.

To support their claims, merchants must submit evidence like transaction records, delivery confirmations, and customer communication. It is crucial to resolve these disputes swiftly and provide excellent customer service to prevent them from happening in the first place.

Technical Chargebacks

Technical chargebacks happen when transactions are denied due to technical reasons such as unpaid or expired cards. These are the chargebacks that the retailer will most likely win. To win a chargeback based on technical issues, merchants need to provide proof that their card was denied because of technical issues and that they didn’t receive the payment for the transaction.

Merchants must provide proof like transaction records, payment gateway logs, and other pertinent documents. It is important to resolve these disputes swiftly and collaborate with the cardholder to solve any technical problems causing the decline.

Policies Of Card Networks

The guidelines of card companies can also impact the probability of winning a chargeback. Every card network has its own set of rules and regulations regarding chargebacks, and merchants must follow these guidelines to resolve disputes successfully. Merchants should be familiar with the credit card companies’ rules and ensure they provide the appropriate amount and type of evidence.

For instance, Visa requires merchants to provide proof of delivery to resolve a dispute regarding the quality or delivery of goods or services. In contrast, Mastercard requires proof that the cardholder has received credit or a refund for the transaction. Merchants must also be aware of deadlines to respond to chargeback notifications and respond quickly so they do not risk losing the dispute because of an untimely response.

Tips For Winning Chargeback Disputes

Chargebacks are frequent for merchants, and settling an appeal can be challenging. But if they take the correct steps, retailers can increase their chances of winning.

Respond Promptly And Professionally

The most crucial suggestion for winning chargeback disputes is to reply quickly and efficiently. Merchants should answer chargeback notifications promptly to avoid not responding by the deadline. They must also respond professionally and courteously to the cardholder and the bank.

In response to chargebacks, merchants must present convincing evidence to support their claims. This should include evidence of the transaction-related documents, communications with customers, and other relevant documents. Merchants must also provide a thorough description of the transaction and what steps were taken to resolve any issue with the cardholder.

When they respond promptly and efficiently, businesses will show their dedication to customer service and determination to settle disputes. This will increase their chances of winning disputes over chargebacks.

Use Fraud Detection Tools

Another key tip for winning a dispute over chargebacks is to employ fraud detection software. These tools can assist merchants in detecting possible fraudulent transactions before they occur and preventing chargebacks from occurring in the first place.

Fraud detection tools utilize algorithms based on machine learning and other advanced methods to detect unusual patterns of transactions and behaviors. They also identify suspect or high-risk transactions based on factors like the cardholder’s location, their purchase records, and additional points.

With the help of tools for detecting fraud, companies can lower their risk of chargebacks and increase their odds of winning litigation. These tools can also assist merchants in identifying areas of their businesses that could be at risk of fraud and taking steps to tackle these concerns.

Provide Excellent Customer Service

High-quality customer service is an additional strategy to win chargeback disputes. Merchants must ensure they can communicate clearly and promptly with the cardholder and address any concerns or issues.

Merchants should also provide customers with a simple way to contact them and offer various channels for communication, including phone, email, and chat. By offering exceptional customer service, merchants can build trust with their clients and decrease the chance of chargebacks.

In addition to offering excellent customer service, retailers must make it easy for their customers to ask for refunds or returns. With a simple return policy and a simple refund process, merchants will lower the risk of disputes regarding the quality or delivery of goods or services.

Monitor Chargeback Trends And Metrics

In addition, merchants should be aware of chargeback trends and metrics to determine areas of their business that could be susceptible to chargebacks. Merchants should keep track of indicators like their chargeback percentage, the reason codes for chargebacks, and the kinds of transactions most likely to cause disputes.

By keeping track of these metrics, merchants can spot patterns and trends that could contribute to chargebacks. For instance, the high rate of chargebacks for a specific product or service could be a sign of problems with the quality or even fraud. Merchants should resolve these issues to lower their chance of chargebacks.

Common Myths About Chargeback Disputes

Chargeback issues are a frequent issue for merchants. Unfortunately, there are a lot of misconceptions and myths regarding the process that could make it harder to understand.

Chargebacks only Occur for Businesses with Poor Customer Service

One common misconception concerning chargeback disputes is that they can only occur in businesses with inadequate customer care. While it is true that having superior customer service can decrease the chance of chargebacks, they can happen to any company regardless of their service standards.

Chargebacks can be triggered for various reasons, such as fraud, disputes regarding the quality or delivery of goods or services, as well as mistakes or misinterpretations on the part of the cardholder and the merchant. Therefore, all merchants must clearly understand the process of chargebacks and take the necessary steps to prevent them from occurring.

Chargebacks Are Always Resolved In Favor Of The Cardholder

Another common misconception about disputes over chargebacks is that they’re always resolved favorably for the cardholder. While certain charges are valid and could be resolved favorably for the cardholder, most chargebacks result from disagreements or miscommunications resolved to favor the merchant.

According to certain studies, businesses can win the majority of chargeback cases, particularly when they can provide convincing evidence to support their argument. Therefore, merchants must consider the process of disputing chargebacks seriously and provide clear and convincing evidence to support their claims.

Chargebacks Are Only A Problem with Credit Card Transactions

Another popular misconception about chargeback disputes is that they only occur with credit card transactions. However, while credit card chargebacks are the most popular type, they also occur with other payment options, like debit cards and electronic checks.

Regardless of the payment method, merchants must be aware of the process involved in chargebacks and implement measures to stop the occurrence of chargebacks. This could be done using fraud detection software, delivering exceptional customer service, and analyzing chargeback trends and metrics.

Merchants Can’t Fight Chargebacks

In addition, there is the myth that merchants aren’t able to fight chargebacks and are dependent on the customer and their bank. This isn’t the case at all. Although the process for disputing chargebacks is lengthy and complex, merchants can challenge chargebacks and prevail in various disputes.

To prevail in a chargeback dispute, merchants must present solid and convincing evidence to back their argument. This can include transaction records, customer communications, and other pertinent documents. Merchants must also respond quickly and professionally to chargeback notifications and communicate with the cardholder and the bank.


What is a chargeback debate?

When a customer disputes a transaction with their bank or credit card issuer, claiming unauthorized charges, fraud, or non-receipt of goods or services, this is called a chargeback dispute. Dealers can challenge the chargeback by giving proof to help their case.

What factors can affect how a chargeback dispute turns out?

Factors, for example, proof gave, adherence to industry works on, showing conveyance of products/administrations, and meeting installment processor/bank necessities can impact the result of a chargeback question.

Are there any statistics or trends in the industry regarding merchant chargeback dispute success rates?

Trends and success rates in chargebacks are examined in industry studies and reports. Industry, type of transaction, and individual circumstances can all have an impact on success rates. Reputable sources or payment processing specialists should be consulted.

How can businesses increase their chances of winning chargeback cases?

By using fraud prevention tools, keeping meticulous transaction records, responding promptly, providing necessary documentation, and ensuring that billing descriptors are clear, merchants can increase their chances.

Even if a merchant loses a chargeback dispute, can they get their money back?

Recuperating lost finances subsequent to losing a chargeback debate can challenge. Legal action or alternative dispute resolution may be options, but they can be time-consuming and expensive.

When dealing with chargeback disputes, should businesses seek professional assistance?

Chargeback management services or consultants with experience navigating the process may be of assistance to merchants, depending on the volume and complexity of chargeback disputes.